> ## Documentation Index
> Fetch the complete documentation index at: https://docs.robbu.global/llms.txt
> Use this file to discover all available pages before exploring further.

# WhatsApp Benchmark

> Comparison conducted by Positus between the applications provided by WhatsApp.

# WhatsApp Benchmark

*We have compared the main features of the applications currently provided by WhatsApp for you. This table may subject to changes as it is not an officially published table by WhatsApp.*

*Test it for free now!*\
**\*WhatsApp Business API** and our powerful customer service platform.\* [ *Click here* ](https://studio.posit.us/)\*!\*

| Feature                                                                                                                                      | WhatsApp | WhatsApp Business | **Positus - WhatsApp Business API** |
| :------------------------------------------------------------------------------------------------------------------------------------------- | :------: | :---------------: | :---------------------------------: |
| Business profile                                                                                                                             |     ❌    |         ✅         |                  ✅                  |
| Verified account badge [💡](/docs/positus/primeiros-passos/introducao#o-que-é-uma-conta-verificada-de-whatsapp)                              |     ❌    |         ❌         |                  ✅                  |
| Quick replies                                                                                                                                |     ❌    |         ✅         |                  💙                 |
| Usage via application                                                                                                                        |     ✅    |         ✅         |                  💙                 |
| API for integration [💡](/docs/positus/integracao/api)                                                                                       |     ❌    |         ❌         |                  ✅                  |
| Labels                                                                                                                                       |     ❌    |         ✅         |                  💙                 |
| Catalog                                                                                                                                      |     ✅    |         ✅         |                  💙                 |
| Broadcast list                                                                                                                               |     ✅    |         ✅         |                  💙                 |
| Personalized bulk messaging [💡](/docs/positus/primeiros-passos/introducao#posso-fazer-envio-em-massa)                                       |     ❌    |         ❌         |                  ✅                  |
| Allows automation                                                                                                                            |     ❌    |         ❌         |                  ✅                  |
| Allows integration                                                                                                                           |     ❌    |         ❌         |                  ✅                  |
| Allows multiple agents                                                                                                                       |     ❌    |         ❌         |                  💙                 |
| Do not delete sent messages                                                                                                                  |     ❌    |         ❌         |                  ✅                  |
| Identify which agent sent the message                                                                                                        |     ❌    |         ❌         |                  💙                 |
| Short link                                                                                                                                   |     ✅    |         ✅         |                  ✅                  |
| Message metrics                                                                                                                              |     ❌    |         ✅         |                  ✅                  |
| Sending messages with buttons [💡](/docs/positus/primeiros-passos/introducao#o-que-é-hsm-template-de-mensagens-)                             |     ❌    |         ❌         |                  ✅                  |
| Publish Status                                                                                                                               |     ✅    |         ✅         |                  ❌                  |
| Monitor phone number quality [💡](/docs/positus/primeiros-passos/introducao#classificação-de-qualidade-e-status-do-número)                   |     ❌    |         ❌         |                  ✅                  |
| Message response window [💡](/docs/positus/primeiros-passos/introducao#posso-conversar-com-o-meu-cliente-sem-limitações-janela-de-24-horas-) |    N/A   |        N/A        |                 24H                 |
| Cost per notification [💡](https://developers.facebook.com/docs/whatsapp/pricing)                                                            |     ❌    |         ❌         |                  ✅                  |
| Monthly maintenance cost [💡](https://api.whatsapp.com/send?phone=551126265327)                                                              |     ❌    |         ❌         |                  💙                 |

<Info>
  💙 *These features are additional and can be exclusively unlocked for you
  based on your contracted plan.*
</Info>