WhatsApp Benchmark

We have compared the main features of the applications currently provided by WhatsApp for you. This table may subject to changes as it is not an officially published table by WhatsApp. Test it for free now!
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Feature	WhatsApp	WhatsApp Business	Positus - WhatsApp Business API
Business profile	❌	✅	✅
Verified account badge 💡	❌	❌	✅
Quick replies	❌	✅	💙
Usage via application	✅	✅	💙
API for integration 💡	❌	❌	✅
Labels	❌	✅	💙
Catalog	✅	✅	💙
Broadcast list	✅	✅	💙
Personalized bulk messaging 💡	❌	❌	✅
Allows automation	❌	❌	✅
Allows integration	❌	❌	✅
Allows multiple agents	❌	❌	💙
Do not delete sent messages	❌	❌	✅
Identify which agent sent the message	❌	❌	💙
Short link	✅	✅	✅
Message metrics	❌	✅	✅
Sending messages with buttons 💡	❌	❌	✅
Publish Status	✅	✅	❌
Monitor phone number quality 💡	❌	❌	✅
Message response window 💡	N/A	N/A	24H
Cost per notification 💡	❌	❌	✅
Monthly maintenance cost 💡	❌	❌	💙

💙 These features are additional and can be exclusively unlocked for you based on your contracted plan.

​WhatsApp Benchmark

WhatsApp Benchmark