WhatsApp Benchmark
We have compared the main features of the applications currently provided by WhatsApp for you. This table may subject to changes as it is not an officially published table by WhatsApp. Test it for free now!*WhatsApp Business API and our powerful customer service platform.* Click here *!*
| Feature | WhatsApp Business | Positus - WhatsApp Business API | |
|---|---|---|---|
| Business profile | ❌ | ✅ | ✅ |
| Verified account badge 💡 | ❌ | ❌ | ✅ |
| Quick replies | ❌ | ✅ | 💙 |
| Usage via application | ✅ | ✅ | 💙 |
| API for integration 💡 | ❌ | ❌ | ✅ |
| Labels | ❌ | ✅ | 💙 |
| Catalog | ✅ | ✅ | 💙 |
| Broadcast list | ✅ | ✅ | 💙 |
| Personalized bulk messaging 💡 | ❌ | ❌ | ✅ |
| Allows automation | ❌ | ❌ | ✅ |
| Allows integration | ❌ | ❌ | ✅ |
| Allows multiple agents | ❌ | ❌ | 💙 |
| Do not delete sent messages | ❌ | ❌ | ✅ |
| Identify which agent sent the message | ❌ | ❌ | 💙 |
| Short link | ✅ | ✅ | ✅ |
| Message metrics | ❌ | ✅ | ✅ |
| Sending messages with buttons 💡 | ❌ | ❌ | ✅ |
| Publish Status | ✅ | ✅ | ❌ |
| Monitor phone number quality 💡 | ❌ | ❌ | ✅ |
| Message response window 💡 | N/A | N/A | 24H |
| Cost per notification 💡 | ❌ | ❌ | ✅ |
| Monthly maintenance cost 💡 | ❌ | ❌ | 💙 |
💙 These features are additional and can be exclusively unlocked for you
based on your contracted plan.